I Rock
Pierre Jardin's rudimentary statement,
his initial written gesture,
making the minimal declaration,
was "I rock!"--which presents
the present act "I rock"
and juxtaposes stones as letters
to rock denoting "rock,"
so that the reader says a word
for an object that they see,
as if act and rock united in
a performative statement
that refers to nothing
beyond itself.
The statement progressed from
a rudely fashioned rebus,
to using the small case i and
exclamation point to fashion
a visual palindrome.
The symmetry between signifiers
is repeated in the mirroring blue & beige colors
divided by a line mimicking the yin yang symbol.
"I rock" was thereby connected
to a Taoist sensibility,
connoting an act of Zen gardening.
"I ROCK!" then became a bold claim,
broadcasted as a text message
transmitted by a Stone Age tool.
And finally, "iRock"
evolved into an app
for the iStone,
at no cost to consumer
or the environment.
This page has paths:
- Signifying Stones Paul A. Harris
